MEAT//POTATOES//CAKE
F5 is a cutting-edge creativity festival exploring the intersection of art, design and entertainment. The fest brings together the thinkers and doers that are breaking ground and shaping new standards in media and design, becoming the essential meeting point for future-minded individuals with the power to create lasting change.
Founded on the ideal that true insight and lasting inspiration come from unexpected places, F5 fosters artistic collisions—unexpected insights from sources you didn’t see coming. The two-day festival gathers filmmakers, digital artists, photographers, fashion designers, interactive and motion artists, graphic designers, agency executives, visual effects experts, musicians, industry visionaries, and many more.
In 2009, over 1,200 people from around the globe came to think, listen, create and party. The two days were magical – with so many unexpected moments (big and small) that added spark and fire under the feet of all our guests. 2011 will be no different – and we want to celebrate this time with a birthday party. A rebirth of our collective and artistic perspectives required to start the innovation again.
In short, F5 is unexpected and profound. It is more than just the pulse of creativity; it is its heart.
F5 ETHOS
F5 is founded on the belief that true change occurs when you look outside your world and explore new horizons. The festival fosters creative collisions—unexpected insights from sources you didn’t see coming. The goal is nothing less than to change the way you think about your work and your life.
PROFIT: NO
Full disclosure: We don’t make any money from this. We have no sponsors and keep our ticket prices to an absolute minimum. There is no commercial involvement today or tomorrow. It’s about community and creativity.
Seriously. That’s not bullshit. We mean it.
We also don’t pay speaker fees and don’t allow agencies, studios or reps to sponsor the event. Purity matters. We don’t want dollar signs clouding anyone’s judgment.
ATTENDEES: YES
It’s all about the attendees: Creative spirits on fire. Cream of the crop artists, designers and storytellers looking for some way to connect with each other and with the world at large. You are the most passionate people on this earth, and as such, you embody the essence of F5.
SPEAKERS: YES
This isn’t “another design conference.” It’s a meeting of great minds—it’s about diversifying our perspective. In addition to top studios and individuals you know from Motionographer, we’ll be mixing the party up with talents from places and spaces that exist outside our comfort zones. All in the spirit of creative collisions—those moments of lasting insight and inspiration that occur when we smash into something unexpected.
PARTY: HELLS YES
Yes, there is a bar at the venue. Yes, we will be giving out plenty of free drinks. Yes, that means you’ll have to pace yourself. I mean, seriously… it’s a birthday party
