IMAGINARY FORCES
Imaginary Forces describe themselves best in their own words:
We research, we write, we draw, we design, we paint, we photograph, we sculpt, we program, we talk, we argue, we collaborate, we pitch, we imagine.
What do we make?
Film titles. Commercials. Interactive spaces. Television. Live action. Broadcast design. Virtual destinations. Experience Design. Graphics. Branding. The list goes on.
Regardless of the project, though, we always want to tell a story. Simple or complicated, it doesn’t matter. Whether it be a main title or a journey through an immersive architectural environment, complete with audio, video, giant puppets and acrobats – the story needs to be compelling and relevant. And however we need to tell it, we will.
Anita Olan
Executive Producer/General Manager
Anita Olan recently returned to Imaginary Forces (IF) as the Executive Producer/General Manager for the company’s New York Office. Having previously served as an Executive Producer, Head of Production, and Writer/Strategist over a nine-year tenure, Olan produced and developed strategies for some of IF’s most memorable and significant projects — from feature promotion and marketing campaigns to entertainment and branded content, television commercials, and experience design projects, including the large-scale entertainment pieces for the Wynn Casino in Las Vegas, where Olan led the IF team from the project’s inception. Most recently, she spearheaded the development of two original web series for the online broadband network, L Studio.
During her time away from the company, Olan developed, directed, and produced a pilot for NBC and was Creative Director at Frame by Frame, a design and post-production studio in Rome, Italy.
Peter Frankfurt
Co-Founder, Managing Partner and Creative Director/Executive Producer
Peter Frankfurt serves as Creative Director and Managing Partner of Imaginary Forces (IF), the multi-disciplinary design and production company he co-founded in 1996. Frankfurt has been instrumental in pushing IF into new directions, overseeing all projects from film titles to television commercials.
Drawing upon his creative work in entertainment, he expanded the business into the emerging practice of Experience Design, integrating cinematic storytelling, interactive content, emerging technologies and innovative architecture. He has developed projects ranging from dynamic signage for Times Square to interactive online communities for MTV and Coca-Cola. For New City, a featured exhibit at the Museum of Modern Art in New York City, he collaborated with architect Greg Lynn and filmmaker Alex McDowell. Pushing the boundaries of storytelling, Frankfurt is currently spearheading the design of an exhibit hall for the Panama: Bridge of Life Museum currently under construction with architect Frank Gehry and designer Bruce Mao.
Frankfurt’s work has been honored by numerous organizations including: The British Design and Art Directors Club, The New York Art Directors Club, The Clios, The Association of Graphic Artists, The Association of Independent Commercial Producers, and The Academy of Television Arts and Sciences. His work is included in the permanent collection of the Museum of Modern Art.
